21 Event Promotion Ideas You Need to Try This Year!

Promoting an event can be challenging in a crowded market and these day’s relying on just one method simply won’t cut it. 

Businesses should now utilise a combination of creative tactics helps capture attention and drive attendance. 

This article explores 21 event promotion ideas to help your event stand out.

Key Takeaways

• Clear messaging ensures your event’s purpose is understood.
• Know your audience to tailor marketing efforts effectively. 
• A multi-channel approach broadens your event’s reach. 
• Engagement matters before, during, and after your event. 
• Memorable experiences boost attendance and retention. 
• Flexibility is key for adapting to audience needs. 
• Collaboration increases exposure and marketing potential. 

21 Event Promotion Ideas: The definitive list!

1. Create a Dedicated Event Page
   A professional, mobile-friendly website with clear registration details makes it easy for people to sign up. Having a central hub for information ensures attendees have everything they need in one place.
    
2. Use Retargeting Ads
   Remind visitors who didn’t register with targeted ads across social media and search engines. This keeps your event top-of-mind and encourages sign-ups from those who showed interest.
    
3. Run a Social Media Countdown
   Build excitement with daily posts leading up to your event. A countdown creates a sense of urgency and makes potential attendees feel they’re part of something big.
    
4. Host a Giveaway
   Encourage engagement by offering free tickets in exchange for social media shares. Giveaways generate buzz, increase visibility, and expand your reach beyond your usual audience.
    
5. Collaborate With Influencers
   Partner with industry experts who can introduce your event to their audience. Influencers add credibility and extend your reach to engaged communities who trust their recommendations.
    
6. Offer Early-Bird Discounts
   Create urgency with limited-time discounts for early sign-ups. This drives initial ticket sales and helps you gauge early interest in your event.
    
7. Leverage LinkedIn Conversation Ads
   Send personalised messages to potential attendees in your industry. LinkedIn ads are effective for B2B events, ensuring your promotion reaches decision-makers directly.
    
8. Host a Pre-Event Webinar
   Give attendees a taste of what to expect with expert-led discussions. Webinars create pre-event engagement and establish value before the main event even starts.
    
9. Create Engaging Video Content
   Short, eye-catching videos for social media generate excitement and boost shares. Video content is highly engaging and more likely to be shared, increasing visibility.
    
10. Use QR Codes on Promotional Materials
    Make it easy for people to find event details with scannable codes on flyers and posters. QR codes provide instant access to registration pages, increasing conversions.
    
    
     
11. Send Personalised Email Invites
    A direct email with a personal touch increases RSVP rates. People respond better to personalised communication, making this an effective method to boost attendance.
     
12. Work With Local Businesses
    Ask nearby cafes, gyms, and shops to display your event posters. Partnering with local businesses taps into established customer bases and builds community support.
     
13. Run a Hashtag Campaign
    A unique hashtag encourages user-generated content and event visibility. Attendees using your hashtag create organic buzz, attracting more interest.
     
14. Geotarget Social Media Ads
    Use location-based advertising to reach attendees near your venue. This ensures your ads reach the right audience without wasting ad spend.
     
15. Partner With a Charity
    Donate tickets or a portion of proceeds to a relevant cause for extra exposure. This adds a feel-good factor, encouraging more people to support your event.
     
16. Offer VIP Experiences
    Exclusive meet-and-greets or premium seating attract more attendees. VIP perks create added value and can justify higher ticket prices.
     
17. Livestream Teasers
    Go live on social media to build excitement and answer questions. Livestreaming makes your audience feel involved and creates anticipation for the event.
     
18. Create Interactive Infographics
    Visually appealing data boosts interest and is easily shared. Infographics present important event details in an engaging, digestible way.
     
19. Hire a Mascot or Performer
    A fun character adds personality and increases social sharing. Entertaining elements make your event more memorable and encourage online buzz.
     
20. Use Augmented Reality Gamification
    AR features make promotions interactive and engaging. Gamification elements encourage participation, making your event stand out.
     
21. Follow Up With Attendees
    Post-event emails and surveys build lasting connections and improve future events. A follow-up keeps attendees engaged and increases the likelihood of them returning.
    
    
     

Maximising Engagement Before, During, and After Your Event

This section could focus on how to keep attendees engaged at every stage of the event cycle. It could discuss:

• Pre-Event Engagement: Strategies such as teaser content, interactive polls, or exclusive behind-the-scenes sneak peeks to generate anticipation.
• During the Event: Ways to encourage participation, including live social media updates, Q&A sessions, gamification, and networking opportunities.
• Post-Event Follow-Up: The importance of keeping the conversation going through follow-up emails, surveys, highlights from the event, and early registration offers for future events.

Promote Your Next Event the Right Way

Event promotion requires variety and creativity. The right mix of tactics ensures strong attendance and engagement. Try these ideas to create buzz and make your event a success.

For those organising corporate events, Easthampstead Park provides a superb venue with flexible seating arrangements. Set in the picturesque Berkshire countryside, our historic estate seamlessly combines sophistication with functionality.

The King Suite, our flagship event space, is perfect for corporate functions, featuring cutting-edge facilities and a spacious, adaptable design.

Whether you're planning a conference, training session, or networking event, Easthampstead Park offers an exceptional setting. Our experienced team is ready to customise every detail to meet your requirements.

We welcome you to discover our corporate event options and enjoy a venue where heritage meets modern convenience.
Contact our sales team today by completing the form HERE.

Event Promotion Idea FAQs

How can I get more people to share my event?

Encourage user-generated content with branded hashtags and social media competitions. 

What’s the best platform for event promotion?

It depends on your audience, but LinkedIn, Instagram, and Facebook work well for most events.

When should I start promoting my event?

Ideally, promotion should start at least two months before the event date.

How do I measure my event marketing success?

Track engagement, ticket sales, and website traffic to evaluate campaign effectiveness.